TATTOOS AND ADVERTISING
Hi everybody!
As you probably know, today people pay significant attention to the image they convey in society and, thanks to the media, we offer them a wide range of images and personalities with whom we can easily identify.
And if you’re still watching TV, you’ve probably noticed the omnipresence of the tattoo in our environment.
It’s not really a novelty, at least a confirmation.
Indeed, wearing a tattoo was a mark of marginality, of originality, it reflected even forty years ago, the need to distinguish oneself from “the mass” and to be registered in more affirmed social groups of this society.
Today, advertising continues to lean on tattoos to give a chic and shocking image to the products it presents. A marketing strategy to seduce a younger audience who is easily recognized today by the symbolism of body art.
The tattoo is no longer the symbol of the "bad boy", it’s living a real trivialization, it’s present everywhere, in the press, on television with shows relating only to the profession of tattoo artists, reports or advertisements.
By the end of the 1990s, almost all cosmetic, fashion and perfume brands targeting young people were associated with it: Givenchy, Jean-Paul Gaultier, Swatch, Eau Jeune, Levi's, Gucci or Calvin Klein presented in their advertisements. models actually or not tattooed.
 |  |  |
|---|---|---|
 |
One of the most striking advertisements is that launched by l'Oréal, which presents an innovative foundation and sets itself the challenge of completely covering the body of a famous tattooed artist named "Zombie boy" and sporting from head to toe a tattoo simulating a skeleton. Successful challenge for L'Oréal and its long and costly publicity, proof of the image reflected by the media on this practice.
Juliette
GIVE US YOUR OPINION
Don't hesitate to tell us what you thought about it and what you would like to improve